The Lamborghini brand was born in the Lamborghini family, one of the three legendary families in Italy, and was founded by the Lamborghini family in the 1980s. The brand focuses on luxury categories and their lifestyles. It is a national treasure of Italy and one of the symbols of European luxury goods. For 60 years, the Lamborghini family has always adhered to and carried forward the spiritual concept and brand soul of "purity, extremity and uncompromising", drawing inspiration from mechanical and engineering design experience to develop a series of classic luxury goods industrial clusters, including Lamborghini cars, Lamborghini electronic products, Lamborghini daily necessities, luxury home furnishings, high-end luxury accessories, etc. Accurately layout the international high-end luxury goods sector.

    In August 2022, the Lamborghini derivative fashion IP industry officially entered China. Centered on the cutting-edge original design concepts of the Italian Lamborghini Global Design Center, it collaborates with top Chinese supply chain factories to jointly create the full range of Lamborghini products. From spatial design, graphic design, industrial design, mechanical design, stage art design and other all-round original designs, we create high-quality fashion works and lead the fashion lifestyle.

    In December 2024, the Lamborghini Automotive Industry Cluster was officially established. The automotive industry cluster, with the cutting-edge original design concepts of the Lamborghini Global Design Center in Italy at its core, collaborates with top Chinese automotive product manufacturers to jointly create a world-class high-end automotive series of products that are "extremely pure and uncompromising".